Culatello di Zibello is heritage and richness of that particular foggy flatland near the big Po river: actually, it is the climate itself which represents a determining factor for the right aging of the King of salumi. The art of making Culatello have been passed on for generations and it houses in itself the history of a land, its people's tradition and the particular climate. From the cellars in the Po valley, Culatello took a very long time to arrive to the tables of the italian consumers. In fact, for many centuries, the name and the prestige of this salume have been limited to the land of origin: it was people's heritage, who alone could appreciate its fragrance and had to maintain the secret.
The Consortium of the Zibello DOP Culatello has been founded in order to protect quality and representativeness of this great piece of Italian charcuterie.
The Protected Designation of Origin – PDO – is a quality label of the European Union given – according to precise EC regulations (*) - only to products genuinely originating in that region which gives to them some peculiar qualitative characteristics.
(*) The European Union regulates the concession and use of the PDO Status with the EC regulation n°510/2006 and its implementation regulation n° 1898/06
Even today, traditional marketing channels are a favoured channel for the product distribution. One of the major challenges of the new association will be to develop modern distribution and at the same time to certify quality and traditional production philosophy.
Culatello di Zibello distribution channels – Home market
BLUE - direct sale
RED - traditional retail sale
YELLOW - modern distribution
GREEN - catering industry